IF everyone has a price, Fergie's is $4 million.
The 32-year-old Black Eyed Peas singer is the first global star to consent to product placement in her songs - agreeing to include the provocative clothing line ******'s in her lyrics.
While Fergie was on tour last week, her advisers said such product placement marked the future of music.
"With record sales in decline, you must find novel ways to make money out of the music. The trick is to make the brand part of the song, so that it slips down easily rather than chokes the fan," an executive at Interscope, Fergie's record company in Los Angeles, told the Sunday Times of London.
Satan never lacks for fellators and fellatrices, does he?